__ Volker Eichelmann, Jonathon Faiers and Roland Rust reflect on the social status of the museum via popular culture. 'Do you really want it that much?- More' is a crash edited montage of the fleeting visits Hollywood film pays to the museum. Studying these sequences in juxtaposition we accumulate characteristics of how the museum is represented within fiction. The museum as a place of order and clarity is rendered chaotic and obscure open to a broad range of emotions: love, jealousy, melancholy, loss, happiness... The municipal formality of the gallery becomes a site for clandestine meetings, scandal, crime, action, daring theft, murder, forgery and corporate parties. The result is suggestive that, perhaps, the fictional representation of the museum can inform the organisation, running and our behaviour within the real institutions themselves.